Welcome to Ne’Orah Beauty! My name is Leeor Israel, and I’m thrilled to share my journey with you.  As a daughter of a proud salon owner, growing up in the vibrant atmosphere of my mother’s hair salon – a symphony of scissors snipping, hair dryers whirring, and the intoxicated scent of transformation – is where the seed was first sown, and where I developed a deep appreciation for beauty.

After years of frustration with commercial products filled with toxic chemicals and confusing ingredients, I ventured into making my own safe and effective alternatives.  Driven by a desire to offer genuine care for skin and hair, I embarked on a personal quest in my very own kitchen.  I researched and experimented with natural ingredients, essential oils, flowers, and butters aiming to formulate products that truly deliver.

My formulations, especially body butters, lotions, and hair spray have garnered praise for their ability to tackle extreme dry skin conditions, eczema, and nourish and moisturize dry hair and scalp.  Drawing from an experience of over 17 years of creating handmade beauty products, and after receiving such glowing reviews from family and friends, I took a leap of faith in an already overly saturated market to start Ne’Orah Beauty in December 2023.  What sets my products apart is my unwavering commitment to perfection and superiority. I believe in creating products that outperform commercial alternatives, delivering tangible results for your skin and hair. 

For me, this venture isn’t about brand, sales or trends—it’s about connection. Every product batch, handcrafted in my little kitchen, carries a piece of my soul. From easing eczema woes to soothing dry skin, each creation is infused with love and intention.  Embodying the Hebrew word “Ne’Orah,” meaning radiance, glow, and shine, it’s my hope that every product brings a little more light into your life.

Ne’Orah Beauty isn’t just about outer beauty—it’s about radiance from within. As a proud woman and black-owned business, it’s my mission to provide products that celebrate our beauty and heritage, and I’m honored to carry on a legacy of excellence and empowerment.  With your support, I dream of one day seeing Ne’Orah Beauty products in homes worldwide, spreading joy and confidence wherever it goes. 

Thank you for visiting Ne’Orah Beauty. If you have any questions, don’t hesitate to reach out. Let’s shine together!